TikTok Trust and Safety
Designing for user well-being and platform integrity.
Mental Health Support Page Design
For high-risk content search scenarios (such as suicide, self-harm, eating disorders), we discovered that blank result pages failed to fulfill the platform's social responsibility requirements.
I proactively designed an empathetic intervention solution: embedding custom illustrations, supportive messaging, and local mental health resource links on search result pages to provide immediate support for users in distress.
Display different information based on the user's search query.
Post-Launch Feedback
After launch, the solution received overwhelmingly positive user feedback, becoming a benchmark case for TikTok's social responsibility practices. It was even cited by Shou Zi Chew (TikTok CEO) as a positive example during U.S. Congressional hearings.
